Cooking as art and as a way of transforming the world through the senses and ecology.
Cozinha como arte e como forma de transformar o mundo através dos sentidos e da ecologia.
MOZ
Run by Chef Aline Moz, the restaurant offers a sophisticated dining experience that transports diners to unknown possibilities in vegan cuisine. The love for good food, the love for the planet and the mission to inspire a healthy life and deeply rooted in identity and aesthetic enjoyment are the main components of this innovative business. We were commissioned to design a unique identity for Moz that resonates with her style.
We wanted to infuse the brand with a voice that instills confidence and surrenders to the dining experience, but that also harbors in its tone the depths of the mystery of nature and the feminine. We abused the illustrations by hand, both in ink and via different engraving techniques. We leave aside the common ground of the "vegetarian" imaginary that refers to the green of lettuce, to bring a botanical universe that dances in the shadows and plays with the symbolic.
We wanted to infuse the brand with a voice that instills confidence and surrenders to the dining experience, but that also harbors in its tone the depths of the mystery of nature and the feminine. We abused the illustrations by hand, both in ink and via different engraving techniques. We leave aside the common ground of the "vegetarian" imaginary that refers to the green of lettuce, to bring a botanical universe that dances in the shadows and plays with the symbolic.
[PT] Dirigido pela Chef Aline Moz, o restaurante oferece uma experiência gastronômica sofisticada que transporta os clientes para possibilidades desconhecidas na cozinha vegana. O amor pela boa comida, o amor pelo planeta e a missão de inspirar uma vida saudável e profundamente enraizada na identidade e na fruição estética são os principais componentes desse negócio inovador. Fomos contratados para projetar uma identidade única para a Moz que ressoasse com seu estilo.
Queríamos infundir a marca com uma voz que instiga confiança e entrega à experiência gastronômica, mas que também guardasse em seu tom as profundezas do mistério da natureza e do feminino. Abusamos das ilustrações à mão, tanto em nankin quanto via diferentes técnicas de gravura. Deixamos de lado o chão comum do imaginário "vegetariano" que remete ao verde do alface, para trazer um universo botânico que dança na penumbra e joga com o simbólico.
What we did
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Brand Design
Collateral Design
Print Design
Packaging
Collateral Design
Print Design
Packaging
